Modi's retweet triggers 'NaMo Again' campaign, merchandise sells like hotcakes ahead of 2019 Lok Sabha polls
Updated:  Jan 09, 2019, 01:25 PM
While MPs Anurag Thakur and Thawarchand Gehlot wore the hoodies in the morning to Parliament, many people across India posted pictures on social media using NaMo coffee mugs and notebooks.
Prime Minister Narendra Modi’s dream of returning to the helm of governance has seen many tactics being used by his team. While some paint him as a messiah of the poor, others see him as a beacon of light for the GenNext.
As per their bio on Twitter, the NaMo merchandise collection has a range of products, from T-shirts to notebooks to mugs, caps, pens, stickers, etc. On Tuesday, several Bharatiya Janata Party MPs wore NaMo hoodies to the Parliament in support to the Prime Minister. All merchandise has one thing sketched on them - NaMO Again.
However, the biggest turnaround as far as the NaMo brand is concerned is his merchandise line - NaMo. The tech-savvy Prime Minister aims to tap into the growing technology-driven Indian population, in line with his belief that technology will drive the future of India.
While MPs Anurag Thakur and Minister of Social Justice and Empowerment Thawarchand Gehlot wore the hoodies in the morning to Parliament, many people across India posted pictures on social media using NaMo coffee mugs and notebooks.
The NaMo merchandise collection is his way of reaching out to the mass, especially the youth of India. For those who are interesting in 'Brand Modi' can download the NaMo mobile application and purchase the merchandise.
PM Modi’s popularity seems definitely on the rise and it is only to be seen whether ‘Brand Modi’ can deliver as it hopes to.
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