BJP apply a 'T20 formula' in Lok Sabha elections 2019
Updated:  Sep 16, 2018, 10:00 AM
BJP has a new strategy for the upcoming Lok Sabha election 2019. A “T-20 formula” in which the party has set a goal for its workers to visit 20 houses in their area and make them aware of the work done by Narendra Modi-led government while sipping tea.
The saffron party also has some other tools which they are using to get reelected in 2019. Party is using ‘Har Booth Das Youth’ or ‘10 youth for every booth’, NaMo app contact, and booth ‘toli’ to publicise the government’s work in all households.
BJP has asked its MLAs, MPs, local and booth-level workers to promote awareness about the government’s schemes. A senior BJP leader was quoted by a leading news agency, “The party workers were told to visit every village in their area and have tea in at least 20 houses".
The party is known for extensive use of technology to reach out voters in 2014 Lok Sabha polls. The highlight of the BJP’s campaign in the run-up to the 2014 Lok Sabha was Modi using 3D projection to address rallies at multiple locations simultaneously.
In 2014 Lok Sabha polls BJP also used campaign such as “chai pe charcha” in which Modi had conversations over issues with people over tea. Now, for 2019 Lok Sabha election party wants to reach out to as many people as possible with these new strategies.
The party asked their workers to connect more people with NaMo app, there is even talk of a new version of the app which will have another section for workers. This section will have assignments for workers, know-how in text, video and infograhics on how to add more people to the party’s fold.
The party is planning to set up another campaign programme “Ghar Ghar Dastak” or door-to-door outreach program – a toli or group of two-dozen workers is formed for this.
We welcome your comments at [email protected]